I have the pleasure today of hosting author Kimberly Blackadar, whose debut novel Nothing but Trouble After Midnight, for young adults, has just been released. Here is Kim, in her own words.
-Reaching Your Target Audience-
If you think your book is for everyone, then you’ll have a hard time marketing it to anyone.
This has never been truer in the publishing industry: with so many new titles releasing every day, authors must find their niche.
I found my home with young adult fiction. As a former English teacher, I know the value of teen fiction and wanted to write books that would inspire young people to read. Plus research shows that YA fiction is the fastest growing sector of the publishing industry. A 2008 Newsweek article reported that book sales for ages 12-18 rose a staggering 25 percent.
But knowing your target audience is only part of the battle; you have to know how to reach them. Luckily, my readers are “held in captivity” from early in the morning to mid-afternoon for about nine months a year. So all I have to do is visit schools to interact with them.
But in actuality, school visits are a win-win situation for everyone. Teachers get a well-deserved break; authors receive feedback from their target audience; and students are able to ask questions about the book—ones that only the author can answer.
Many young adult fiction authors offer school visits, and to book an author event with me, contact my publicist at firstname.lastname@example.org. My book tour is heading to Kentucky, Ohio, Minnesota, Wisconsin, and Florida before the end of this school year, but we are always open to new locations for next year.
This guest blog post is written by Kimberly Blackadar, author of Nothing but Trouble after Midnight. Follow the link to tomorrow’s blog post: http://www.debutauthorsblog.com/
Follow the link to yesterday’s post: http://ann-crabs.blogspot.com/
Thank you, Kim, for sharing your thoughts with us today. To learn more about this amazing author, visit her site: