Karen Cioffi is an author and ghostwriter. Her new MG/YA fantasy book, Walking Through Walls, is based on an ancient Chinese tale..
Writing for Free – A Means to an End: Visibility
By Karen Cioffi
In the writing world everyone tries to and actually needs to keep their work and names visible. Whether you’re selling books, or services, or another product, you need to reach the potential customers. Providing information is a primary means of accomplishing this. The information you provide creates an informational funnel leading readers back to your site/s.
One tool to use to create an information funnel is the blog. New blogs are popping up everyday with free tips and advice. The blog has become a great vehicle to bring you to the reader. It is an excellent way to show readers what you have to offer. The information you provide will hopefully not only draw readers, but keep them coming back for more. Using my own blog as an example, I found that if I don’t offer beneficial information, I lose followers.
Another vehicle to bring you to the reader is the free online magazines. This is where you can write and have your articles published. While you don’t get paid, you do get published. Although it doesn’t have the credibility of paying markets, it is a great way to hone your craft, expand your visibility, and establish yourself as an expert in your niche.
One more source of visibility is writing guest blogs or articles for other blogs or sites. Often the writers are looking for new and fresh content for their sites or newsletters. If the offer arises take advantage of it, or ask bloggers if they would be interested in a guest blog from you.
Every marketing teleseminar and workshop I have been to encourages writers to offer information through blogs or free online magazines. According to marketing experts the name of the game is visibility. Free information draws readers. I can confirm that this is true because I make it a point to attend all the free teleseminars and teleclasses possible. The businesses that offer this free information want to draw you there so they can sell you their services. This is understandable. It is a win-win situation; they acquire some new customers and you, whether you take advantage of their services or not, receive valuable information.
But, to what extent should a writer offer their services for free?
While taking this path of visibility it’s important to remember that submitting to free ezines or guest blogging is not just a lack of financial gain, it’s the time loss incurred while preparing these articles – this is called opportunity costs, the cost of choosing one path over another.
The best strategy is to start out offering free tips and articles until you can provide your own expert information and advice. It’s important to remember that this free information will draw readers and show them that your posts and articles are helpful and needed. Once you feel comfortable enough that the information you are providing is of substantial value you can offer it in the form of ebooks, newsletters, teleseminars, workshops, and/or other means for a fee.
You should be aware that even when you reach this point, it’s still a good idea to publish articles in the free ezines for continued visibility and as a means of drawing new readers/customers to your sites and services. And, don’t forget that while you’re providing free information you can also be submitting articles to paying markets.
About the Book:
Longing to be rich and powerful, twelve-year-old Wang studies the legend of the mystical Eternals. Certain they are real, he journeys to their temple and begins an apprenticeship with the Eternal Master. There he enters a world of magic where not everything is as it seems, and where he learns the magic formula to ‘walking through walls.’
Walking Through Walls should now be available through online retailers such as Amazon and Barnes & Noble, and book stores. If it’s not yet listed, it will be very soon!
You can also order the book today at:
To learn more about Walking Through Walls, its touring schedule and contest, and purchasing information visit:
To learn more about Karen and her books, visit:http://www.karencioffiwritingandmarketing.com/p/karens-books.html
This wraps up the Walking Through Walls July Tour; thank you all for being a part of it.Karen will randomly pick nine winners (from those who commented during the tour) and send them their prizes through the mail or online. The names of the winners will be posted at: